This blog is about Ausfood and not specifically about the following

  • This blog is not about: anitbiotics, compost, dental caries,farmgate prices, genetically modified food, humane killing methods,
  • lactose intolerance
  • xenophobia
Showing posts with label start-up. Show all posts
Showing posts with label start-up. Show all posts

Thursday, 10 January 2013

Making a Start



I spend some time this evening wandering in an idle fashion along the aisles of one of the Big Two supermarkets.   

I have a few minutes to spare and decide to start the label investigation right now. I walk by a cabinet stocked with many packets of ready-to-eat-now food. You know the sort, convenience food for the time-poor. Pick up a packet, drop it in your shopping basket and a couple of minutes in the microwave at home and there you are with a ready to eat meal.

How good is that?  Not so good when you start reading the country of origin details.

 I pick up another item, examine the label and look to see the country of origin; I turn the item around and look for more information.  What are the ingredients listed?  What other details are there regarding the origins of this product? It's random selection; mostly the common items that might be found in any kitchen cupboard.  It occurs to me that this project may not be as simple as I first thought; this is my first foray into label reading and it's very confusing.

As I walk home from the supermarket I give some thought to what lies ahead of me if I pursue this idea. By sticking to the basics for a main meal it is fairly safe bet that a plate with meat and three veg. will meet the criteria I am going to set.  It sounds ominously like a return to the dreary blandness of the fifties. I foresee my standard breakfast fare of cereal,  toast and a cuppa are not without their difficulties as well.  I stop thinking about  what might happen between breakfast and dinner – it all seems too hard.

Like a bolt from the blue I realise that I will be forced to pass up my regular Tuesday afternoon cup of coffee at my favourite local café.  Australian coffee beans available there?  I don’t think so.  Are  there any Australian coffee beans available full stop?   With this thought comes the realisation that eating out will be restricted; not just eating out in cafes but eating out at the meal table in people’s homes.  Cafes provide a menu   and you can take it or leave it;  they will not be remotely interested in considering 100% Australian produce – maybe I exaggerate a little here.  Maybe it would be possible to find a café juicing Australian oranges. As for questioning the origins of food served up in the homes of friends,   I might be better off risking assault and battery in a dark lane in the CBD  in the early hours of Saturday morning.

 I walk in the front door, put the shopping away and flop onto my favourite chair.    I need to give this project some deep thought.  I need do some rational thinking.  Heaven forbid!! I might even have to resort to making some constructive plans. Maybe, just maybe, buried deep in the hidden recesses of the back burner of my mind I might find some answers.




Wednesday, 9 January 2013

The micro food bowl






This is the food bowl of most interest to me.

The food bowl that sits in my kitchen cupboard; sitting and waiting for Ausfood to arrive in my kitchen.

It's time for the search to begin.

Odyssey


n.  od·ys·sey
1. An extended adventurous voyage or trip.
2. An intellectual or spiritual quest: an odyssey of discovery.

Tuesday, 8 January 2013

The idea for an idea



The idea for this blog has been slowly simmering away on the back-burner of my mind for some time now; almost without me realising it.

It was prompted by a phrase that has been bandied about for some time now by the media, when talking about Australia's potential for supplying food to other countries.  Australia is sometimes referred to as the Food bowl of Asia and on days when hyperbole rules, it has even been suggested Australia might be "the food bowl of the world".  Goodness me.  Such aspirations; the mind boggles.

There has been much talk about the Food Bowl Modernisation Project here in Victoria and  in Queensland there was an area touted to be the New Salad Bowl.  When examined in some detail, apart from more standard articles in the daily press, the reading ranges from unbelievably boring government reports to more easily understood articles such as this one. Often talk about the Asian Food Bowl seems to relate more to the benefits of irrigation in areas of Australia that might enable farmers to grow more crops suitable for export to Asia or how, by becoming the Food Bowl of Asia, it will benefit the country economically. 

The above is the macro view and it occured to me that I could take a much closer look.

The micro view.