Knocking Down the Cereal Hurdles

I’ve finished the cereal search; finished the prancing around the supermarkets and while there hasn’t exactly been gnashing of teeth there certainly has been some muttering. And a lot of walking back and forth along the aisles trying to second-guess where the supermarkets might shelve some of the items on my search-list.
Anything that is not boxed and branded with any of those well known breakfast cereals names are the poor cousins of the cereal section of the supermarket. Gathered together, almost as an afterthought, the smaller, less interesting, plainly packaged and doubtless least profitable items are either found at the end of the cereal shelf row or laying in obscurity on the very bottom shelf.

However, by dint of application I have found almost all of the four products on my cereal for muesli list. Not all in the one supermarket of course – that would be too much to hope for wouldn’t it? Spread out over the four supermarkets within walking distance of the Trash Palace, I have found the following:

Local Green Supermarket

Lowan Wholegrain Rolled Oats           100% Wholegrain Oats                     Product of Australia
Lowan Oat Bran                                    100% Natural Oat Bran                      Product of Australia
Homebrand Wholegrain Oats              100% Wholegrain Oats                     Product of Australia
Homebrand Natural Oats                      100% Oat Bran                                  Product of Australia
Homebrand Processed Bran                See list below                                   Product of Australia
Ingredients listed on packet: Wheat bran, wheat flour, sugar, salt, emulsifier (471)
Rice Bran                                               Not Available

Local Red Supermarket

Lowan Wholegrain Rolled Oats           100% Wholegrain Oats                       Product of Australia
Lowan Oat Bran                                    100% Natural Oat Bran                        Product of Australia
Bran Cereal                                           Not Available
Rice Bran                                              Not Available

Eastern IGA

Lowan Wholegrain Rolled Oats             100% Wholegrain Oats                     Product of Australia
Lowan Oat Bran                                      100% Natural Oat Bran                       Product of Australia
Bran Cereal - Only Options:
Kellogg’s All bran
Vogel’s Soy & Linseed
Rice Bran                                                Not Available

Northern IGA

Lowan Wholegrain Rolled Oats                  100% Wholegrain Oats                   Product of Australia

Lowan Oat Bran                                            100% Natural Oat Bran                     Product of Australia

Bran Cereal                                                   Only Option:                                      Kellogg’s All bran

Rice Bran                                                      Only Option:                              Energy Fields Rice Bran Cereal

So there you have it.

Lowan Rolled Oats and Oat Bran have all the bases covered: they will definately make it onto the ingredients list. The Local Green Supermarket offers some acceptable items priced to suit the budget conscious, while the bran cereal options mentioned in the above tables need all round closer examination along with the Northern IGA rice bran cereal. Rice bran, not unexpectedly, might prove to be difficult to track down.

I'm about halfway through in the breakfast muesli stakes. I might need to broaden my horizons and extend my search into the neighbouring suburbs.